Zooming in on Intercultural Interactions: Theory and Practice of the TOPOI Model

Zooming in on Intercultural Interactions: Theory and Practice of the TOPOI Model

Your Presenter: Arjan Verdooren

Wednesday, January 14, 2026 @ 11:30 AM EDT

Tongue (verbal and non-verbal language), Order (views and logic), Persons (identity and relationships), Organization (societal and organizational context), and Intentions (motives and needs). In this webinar, we will explore the TOPOI philosophy, apply it as a lens to real case scenarios, and introduce TOPOI GPT, our new AI tool powered by the TOPOI model.

Registration = FREE for current SIETAR USA Members in good standing (must be logged in to see the member pricing)

Registration = $25 for Non Members

About Your Presenter: 

Arjan Verdooren
Arjan is is an associate of KIT Institute (Amsterdam) and has lectured in Communication programs at several universities including the University of Gothenburg and HTW Berlin.  He is the co-author (with Edwin Hoffman) of 'Diversity Competence- Cultures Don't Meet People Do'  and co-founder of the TOPOI Center for Inclusive Communication.