Understanding Misunderstandings in the Era of Globalization

by Joe Lurie, Executive Director Emeritus, UC-Berkeley International House

March 13, 2020 - 11 am-12:30 pm (ET)

In this webinar, Joe Lurie, UC-Berkeley International House Executive Director Emeritus, will use the implications of the West African proverb, "The Stranger Sees Only What He Knows,” to examine the impact of new media and polarization on our efforts to recognize and respond to misunderstandings. Joe will explore the nature and sources of bias, misunderstanding and cultural disconnects in our hyper-connecting, often polarized world.  With social media such as YouTube and Twitter, as well as refugee movement and fake news all rapidly crossing cultures without context, what’s left is “what the stranger thinks he or she knows”  and resultant misunderstanding.  Using examples of culture clashes from the news of the day, in the worlds of business, religion, health care, technology and across generations, we'll come to see and hear that the actual messages and meanings lie deeper than meets the eye or the ear.

SIETAR USA MEMBER Registration = FREE (current, paid SIETAR USA members in good standing)

Non-Member Registration = $25.00

Access to this webinar will be via the Zoom platform. Click here to register:  Understanding Misunderstandings in the Era of Globalization


About the Presenter

Author of the award-winning Perception and Deception, A Mind-Opening Journey Across Cultures published by Cultural Detective, Joe Lurie is a former Peace Corps Volunteer, former COO of AFS/USA and former National Chair for NAFSA's  Education Abroad section. Currently, Joe teaches intercultural communication as well as offering Cross-Cultural Communication workshops for a broad variety of organizations, which have included Google, American Express and the Institute of International Education. His work has been featured at the Commonwealth Club of California, the World Affairs Council, and on NPR, PBS, C-Span's Book TV and in Harper's Magazine and also US News and World Report. For more information about Joe Lurie and his work, visit

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