Change Management with Insight from Brain Science

In the modern era of international business, the ability that individuals and corporations can adjust and change is critical. But we can’t turn away from a fact that change has a low rate of success. Only 25% of corporate change initiatives are successful over the long term. Old habits die hard. This presentation discusses the neurobiology of change and the challenges we face in change management. It uses insights from neuroscience to shed light into the reasons why change is so challenging and introduces a change management framework called STREAP-Be. This framework provides concrete strategies that can help individuals and organizations to face the challenges of cultural adaptation and creation, reaping benefit from being in sync with the dynamics of culture. A collective such as a company is not different from humans as a species or individual persons in the sense that its culture is both persistent and evolving. Humans may find it difficult to change, but we are built to adapt. And we are the only the species that can do so deliberately. 

Registration = FREE for current SIETAR USA members in good standing

Registration = $25.00 for nonmembers

About the Presenter

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam University of Applied Sciences. Together with her study at King's College London in a Master program on Applied Neuroscience, she has been recognized as a bridging figure between interculturalism and cultural neuroscience. Her latest book Cross-Cultural Management with Insights from Brain Science adopts the notion that culture is dynamic, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind. Since the release of her book, she has been invited to keynote at multiple conferences.