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Webinar Report: 2020

07 Feb 2020 3:59 PM | Anonymous member (Administrator)

Did you know that the SIETAR USA webinars are recorded and you can listen to them at your convenience? You find them in the members section of the SIETAR USA website. Non-members can also access them for a reasonable price.

The 2020 Webinar series got off to a dynamic start in January with Julia Gaspar-Bates who spoke to over 50 participants about style switching for multi-cultural groups. It was the most interactive webinar in a long time. It seemed that participants were hungry to share their best practices, ask questions, comment, and learn from the speaker and each other.

The February webinar featured Amer Ahmed who explored intercultural frameworks for Diversity, Equality, and Inclusion work. Amer was the closing keynote speaker for the 2019 SIETAR USA conference in Atlanta and from of the feedback we received we knew he needed to be part of our webinar series. His willingness to share his experiences making them relevant to the work of interculturalists, especially those working in the DEI field is quite a treat. He brings his identity as the son of Indian Muslim immigrants and extensive years as an intercultural and diversity consultant as the sources of a pivotal understanding of the depth of diversity and inclusion work.

Amer explained how historically-based systems of power resulted in “invisibilizing” and marginalizing certain groups. Intercultural programs typically have not addressed power issues, while DEI professionals do not usually use a developmental approach. Amer said he found that using an intercultural approach makes the companies, students, and faculty he works with much more receptive to hearing the diversity, inclusion, equity and social justice messages. Some of the intercultural frameworks he uses are the DMIS developmental model, Hofstede’s Cultural Dimensions, and Sorrell’s Intercultural Praxis Model. His comments on bridging the divide between intercultural and diversity work were insightful, challenging, and

The March Webinar speaker is Joe Lurie who will address the impact of the media and polarization on our efforts to understand misunderstandings in the era of globalization. Addressing the implications of the West African proverb, "The Stranger Sees Only What He Knows," the webinar will explore the nature and sources of bias, misunderstanding and cultural disconnects in a hyper-connecting, often polarizing world. With YouTube, tweets, refugees and fake news rapidly crossing cultures without context, misunderstanding is more often the rule than the exception. University of California Berkeley International House Executive Director Emeritus Joe Lurie will examine what's often behind culture clashes in the news of the day, and in the worlds of business, religion, health care, technology and across generations. In the process, we'll come to see and hear that more is meant than meets the eye or the ear.

Author of the award-winning “Perception and Deception, A Mind-Opening Journey Across Cultures” published by Cultural Detective, Joe Lurie is a former Peace Corps Volunteer, former COO of AFS/USA and past National Chair for NAFSA's Education Abroad section. Currently, Joe teaches intercultural communication and has been offering Cross-Cultural Communication workshops for a broad variety of organizations, including Google, American Express and the Institute of International Education. His work has been featured at the Commonwealth Club of California, the World Affairs Council and on NPR, PBS, C-Span's Book TV and in Harper's Magazine as well as US News and World Report.

The April Webinar is going to be Mai Nguyen-Phuong-Mai speaking about change management with insight from brain science. She says that in the modern era of international business, the ability that individuals and corporations can adjust and change is critical. But we can’t turn away from a fact that change has a low rate of success. Only 25% of corporate change initiatives are successful over the long term. Old habits die hard. This presentation discusses the neurobiology of change and the challenges we face in change management. It uses insights from neuroscience to shed light into the reasons why change is so challenging and introduces a change management framework called STREAP-Be. This framework provides concrete strategies that can help individuals and organizations to face the challenges of cultural adaptation and creation, reaping benefit from being in sync with the dynamics of culture. A collective such as a company is not different from humans as a species or individual persons in the sense that its culture is both persistent and evolving. Humans may find it difficult to change, but we are built to adapt. And we are the only the species that can do so deliberately.

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam University of Applied Sciences. Together with her study at King's College London in a Master program on Applied Neuroscience, she has been recognized as a bridging figure between interculturalism and cultural neuroscience. Her latest book Cross-Cultural Management with Insights from Brain Science adopts the notion that culture is dynamic, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind.

What comes next, you ask? We have added a new member to the webinar team, Carolyn Ryffel. With her ideas and organizational skills, we will soon be able to post a schedule for the rest of the year.


  • 22 Mar 2020 10:46 AM | Anonymous
    When will you post my webinar on Unconscious Bias and the Intercultural Field? Is there a link?
    Link  •  Reply
  • 22 Mar 2020 10:46 AM | Anonymous
    When will you post my webinar on Unconscious Bias and the Intercultural Field? Is there a link?
    Link  •  Reply

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