With easy access to information online, many clients are researching online to find cross-cultural related services. Our marketing can be found in the forms of blogs, videos, webinars, e-books and white papers. These educational pieces should lead to your website. Unlike reading a newspaper, readers skim the headlines and look for information that will help them solve a problem. If you can answer their questions or at least show that you are a credible source, the chances they will contact you will be greater. Organic search traffic to your website is critical. Blogging is a way to drive this traffic to your site. The Search Engine Optimization experts in the field recommend posting a blog weekly at a minimum.
What are some ideas to write about? We can write about the answers to our customers questions. For example, why do we need cross-cultural services? How do I work with colleagues from this culture? On the Global Coach Center blog page, there is more expat related content. The most popular blog that receives the greatest number of readers was written many years ago entitled “the difference between an immigrant and an expat”. This page drives traffic to the Global Coach Center website consistently. Another blog idea is to give your opinion on industry events and conferences.
A critical step is to include a lead conversion offer in your blog articles. For example, offer them the opportunity to download a more detailed cultural e-book or article in exchange for contact information. This will build your list of potential customers and then you can send them a newsletter.
Remember, you want to be found after a quick Google search that shows your content. The potential customer will discover that you’re qualified rather than relying on you to simply claim that you are. Continually improve your communication skills online.
The rewards from content marketing are proven, so start blogging today!