WEBINAR: Using Cultural Assets to Shift Paradigms: A Case Study in Ensley

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In this November 10, 2020 webinar for SIETAR USA, Bettina Byrd-Giles brings us her real-world application of interculturalism and DEI concepts and principles to an innovative project she initiated to transform the culture of Ensley, a local community in the Birmingham (Alabama) area. As CEO of the local health care center and co-founder of “Ensley Alive”, Bettina partnered with artists and businesspeople to re-brand and rejuvenate the community using intercultural techniques and storytelling, especially highlighting the local jazz heritage. Additionally, as a fellow of the Robert Wood Johnson Foundation “Culture of Health Leaders” program, she launched “Branding Ensley” to further bring about paradigm shifts.

SIETAR USA members may access this for free via the Members-Only portal. Member logon required.

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